Unrelated sex toys are now at Ulta Beauty: vibrators, lubricants and more

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It used to be that you went to one store for beauty products, another for clothes, and one totally different type of sex toy store. Who has time for all that?! Now retailers like Target and Amazon stock them all. Add Ulta Beauty to this list – at least for stellar beauty and some really great sex toys. Unbound is officially live on Ulta Beauty So while you’re stocking up on mascara and trying out a new foundation, you can add a suction vibrator to your cart.

What we love so much about Unbound is that its wellness toys and products are made by women and non-binary people who actually care about your sexual health. Founder and CEO Polly Rodriguez launched the company after a difficult cancer diagnosis in her early 20s caused her to enter early menopause. A drop in her libido led her to seek out lube and a vibrator. She was unhappy with the options available to her at the time, especially the seedy sex shops in her hometown of St. Louis.

In 2014, she partnered with co-founder Sarah Jayne to bring display-worthy toys and sexual wellness products to the general public. Did the duo think it would be sold to Ultimate beauty almost a decade later? We doubt it.

Ready to move on to merchandise? Shop them below. You will not be disappointed.


Zip Bullet Vibrator

This beginner friendly bullet vibrator is the perfect compact travel companion.

Unbound.  sex toys


Bender flexible internal vibrator

Bender provides external stimulation where you want it and bends to reach the G-spot.

Unbound.  sex toys


Puff Compact Suction Vibrator

This body-safe silicone suction vibrator is completely waterproof. Sounds fun, right?

unbound lubricant


Jelly Water Based Personal Lubricant

With a healthy pH of 4.0 and 95% organic ingredients, this water-based lubricant will lead to pleasure and not to infections.

STYLECASTER |  Interview with Ashley Benson

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