“We’ve always been very interested in sexual wellness as a very important pillar of wellness,” Paltrow said of Goop’s latest product.

Gwyneth Paltrow at Goop’s Santa Monica, Calif., Office in April 2019. “So many vibrators look hypersexualized,” Paltrow said of her company’s new double-sided vibrator. “We were just trying to do something… maybe a little more intellectual.” (Alex Welsh / v. The New York Times)

Next to Goop’s vaginal jade egg and a candle called “It smells like my vagina,” a vibrator almost looks, well, old-fashioned.

But that hasn’t stopped fans of Goop, Gwyneth Paltrow’s oft-mocked wellness company, from snatching up her new double-sided wand vibrator, which looks like a candy-colored gelato cone.

In an interview on Tuesday, Paltrow expressed disappointment at the underestimation of demand (the vibrator is sold out). After all, the pandemic has meant a lot of time indoors and alone, and a sex toy boom.

And the Goop vibrator is quite suitable for fighting boredom. With a massage ball on one side and a wand on the other – and eight pulse patterns for each – that means 64 possible combinations (or a different daily feel during two months of quarantine). At $ 95, it might even qualify as affordable, at least compared to the $ 15,000 gold dildo that Paltrow once recommended in a Goop newsletter.

“We have always been very interested in sexual well-being as a very important pillar of well-being,” said Paltrow.

Why a vibrator now?

For a lot of people – not for you and not for me – a vibrator is still considered a pretty racy thing. This has obviously changed a lot over the past decade. But still, people are triggered by sexual content or triggered by their own sexuality. Women don’t learn a certain vernacular and how to express what we want. We are not good at being vulnerable about our own sexuality.

I think in contrast to “Why a vibrator now?” It’s kind of like “How do we make a vibrator that helps to continue to decrease the stigma around this stuff?” “

Talk about its design.

So many vibrators seem hypersexualized. Either they are really phallic or they look like something you would buy in a sex shop. I was really intrigued that this would be something that would look really pretty and cool, and that you could leave it on your nightstand without embarrassing yourself or anyone else. There is something very sure of him about it.

To explain?

I think we were just trying to do something… maybe a little more intellectual.

Female sexual pleasure is less stigmatized. Is it a growth Marlet?

You are now seeing it with some amazing new emerging female care products like Honey Pot Co., or other consumer companies appearing around the vagina and vulva. There are celebrities who have signed up with vibrator companies to help promote them. It’s wonderful that visible, strong and popular women say, “It’s OK. It is not ashamed and you are not ashamed.

Goop has definitely been a partner in forging this path and creating a culture around women’s health, sexual health and sexuality. This is why we made a vaginal candle. Let’s dispel all this stuff. Take your projections away from me. Let me experience myself, my body and my pleasure in my own way.

Have you tested the vibrator yourself?

I’ve never been asked this question before. I think you made me blush. I will stop there.

A little less personal: New hobbies during the pandemic?

I wouldn’t say I developed new ones, but I definitely re-engaged or doubled down on some, like meditation. I do this every morning. Before, it was maybe once every two weeks, or maybe not at all. Plus, I cook all the time, like everyone else in the world.

You played Patient Zero in the movie Contagion. Did this prepare you for the pandemic?

I remember being on set and people saying, “It could really happen, and it will happen in our lifetime.”

Back in February, long before face coverings became the norm, you posted a selfie on Instagram with a mask.

It’s a familiar pattern in my life. I do something early, everyone says to me, “What is she doing? She’s crazy. And then it is adopted by the culture.

I must have taken this trip to France when it all started. I wore it on the plane, but didn’t wear it to the function I was going to, and ended up catching COVID and coming home, and was one of the first people I had heard of to have it.

Are you planning to get vaccinated?

I still have antibodies. I want everyone who isn’t protected to come first.

Goop was critical for making questionable welfare claims and, in 2018, had to pay $ 145,000 for making unsubstantiated health claims on her vaginal eggs. Why should customers trust Goop?

That’s what happened a few years ago, when we were still a small company that was involved in the conservation and purchase of third-party brands that made claims around their products. We’ve come a very long way since we were this little startup. Even with Yoni’s eggs. It was really around the claims, but it didn’t involve the product. This egg is not dangerous. We are still selling it.

This interview has been edited.

Valeriya Safronova c. 2021 The New York Times Company


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